8 months ago • 161.0X social lift

Joe Rospars, the chief digital strategist for President Obama’s reelection campaign, named the blog network Tumblr as his favorite way to generate social-media engagement.

Twitter: The 140-Character News Cycle Dominates Conventions - NationalJournal.com (via markcoatney)

But can he sustain that engagement for another 4 years, when all those rebloggers will at last be of legal voting age?

(via markcoatney)

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